A keyword type that allows advertisers to show their ads on searches that include the meanings of their
keywords. For example: an advertiser sets the phrase match to “taxi service from LA to San Diego” to
your keywords. With phrase match, their ads may show when for similar searches such as “affordable taxi
from LA to San Diego” or “LA to San Diego taxi company.” According to Google, “the word order
(and the additional emphasis on affordable or corporate moving) won’t affect the display of your ad
because it’s clear that the meaning of the keyword is contained in the search: the user is in need of
a service to move to and from the same cities.”
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and
video all in one place instead of having to add and format them individually. Just double-click and
easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into
any page and begin editing. For dynamic content, add a rich text field to any collection and then
connect a rich text element to that field in the settings panel. Voila!
Specific to Facebook, dynamic ads are
made of the standard conversion rate optimized content but the difference is in how Facebook deploys
your ad. Dynamic ads are automatically shown to relevant audience members who have expressed digital
interest elsewhere on the internet. For example, if someone visited your site and looked at a few
products, Facebook dynamic ads will target them with your Facebook ads when they’re active on the
platform.
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class
is added to the rich text element using the "When inside of" nested selector system.
