A one-through-ten scale scoring system used to determine how likely a customer will recommend your
products or services to someone else. The scale is broken down by:1-5: Neutral, or those who likely
won’t recommend your products to others 6-8: Passives, or customers who are satisfied but not
enthusiastic enough to recommend to others9-10: Promoters, or enthusiastic customers who recommend your
products to others.The formula for calculating your Net Promoter Score is: % of Promoters (9-10)
minus Detractors (1-6) equals NPS
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and
video all in one place instead of having to add and format them individually. Just double-click and
easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into
any page and begin editing. For dynamic content, add a rich text field to any collection and then
connect a rich text element to that field in the settings panel. Voila!
Specific to Facebook, dynamic ads are
made of the standard conversion rate optimized content but the difference is in how Facebook deploys
your ad. Dynamic ads are automatically shown to relevant audience members who have expressed digital
interest elsewhere on the internet. For example, if someone visited your site and looked at a few
products, Facebook dynamic ads will target them with your Facebook ads when they’re active on the
platform.
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class
is added to the rich text element using the "When inside of" nested selector system.
