Middle of funnel customers are shoppers who are in the consideration stage of the buyer journey. These
people have already done the research on products and are considering a specific set of options. Middle
of funnel marketing strategies often incorporate content centered around helping the prospective
customer solve a specific problem and positioning their product as the best solution.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and
video all in one place instead of having to add and format them individually. Just double-click and
easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into
any page and begin editing. For dynamic content, add a rich text field to any collection and then
connect a rich text element to that field in the settings panel. Voila!
Specific to Facebook, dynamic ads are
made of the standard conversion rate optimized content but the difference is in how Facebook deploys
your ad. Dynamic ads are automatically shown to relevant audience members who have expressed digital
interest elsewhere on the internet. For example, if someone visited your site and looked at a few
products, Facebook dynamic ads will target them with your Facebook ads when they’re active on the
platform.
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class
is added to the rich text element using the "When inside of" nested selector system.
