A type of ad that allows marketers to collect shopper data directly in the ad. Many channels offer lead
form ads, in which a consumer can click the ad and be brought to a lead form with having to leave the
platform, eliminately steps in the buyer’s journey.**Lifetime Value (LTV) - “**Life Time Value is
that which defines unique customer(s) revenue over time. Understanding LTV is critical when justifying
the cost + ongoing marketing initiatives to acquire and inspire customers. It is an important metric
to OWN,” Zeb Pirkey, Director of Client
Performance at MNSSK Agency.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and
video all in one place instead of having to add and format them individually. Just double-click and
easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into
any page and begin editing. For dynamic content, add a rich text field to any collection and then
connect a rich text element to that field in the settings panel. Voila!
Specific to Facebook, dynamic ads are
made of the standard conversion rate optimized content but the difference is in how Facebook deploys
your ad. Dynamic ads are automatically shown to relevant audience members who have expressed digital
interest elsewhere on the internet. For example, if someone visited your site and looked at a few
products, Facebook dynamic ads will target them with your Facebook ads when they’re active on the
platform.
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class
is added to the rich text element using the "When inside of" nested selector system.
