Google
defines it’s custom intent audience feature in Google Ads as: “a type of audience that allow you to
choose who sees your ads on the Google Display Network and YouTube. There are two ways to define
custom intent audiences: via keywords or via URLs. They can be used in combination too.”Ex.
Let's say a hardware store in Santa Monica wants their Display ads to reach people who are actively
looking for a coffee shops in the area. The business owner can enter "hardware" or "where
to buy tools" as keywords to define their custom intent audience. They can also enter the URL of a
popular web page that explains the types of tools for various DIY activities. Next time potential
customers who have searched for these terms or visited this page are online, they'll be eligible to
see the hardware store's Display ad.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and
video all in one place instead of having to add and format them individually. Just double-click and
easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into
any page and begin editing. For dynamic content, add a rich text field to any collection and then
connect a rich text element to that field in the settings panel. Voila!
Specific to Facebook, dynamic ads are
made of the standard conversion rate optimized content but the difference is in how Facebook deploys
your ad. Dynamic ads are automatically shown to relevant audience members who have expressed digital
interest elsewhere on the internet. For example, if someone visited your site and looked at a few
products, Facebook dynamic ads will target them with your Facebook ads when they’re active on the
platform.
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class
is added to the rich text element using the "When inside of" nested selector system.
